Natrol
Natrol evolved over the past several decades into one of the most recognized name brands in the Vitamin, Mineral, and Supplement category. Natrol creates products that deliver positive health outcomes to help enhance everyone’s quality of life. This page features pitch work created for the brand for their gummy melatonin product line with the concept “Seize the Day by Night” unifying all assets. Below is a Pinterest, TikTok, and both static and animated display ads I created for the pitch. The assets convey that the power behind a great day starts with a restful night sleep through video storytelling paired with light, airy, and inviting brand colors and graphics. The TikTok illustrates the concept through UGC video clips played in reverse order to further highlight that a great day circles back to the well rested night before. By following TikTok best practices and including fast video cuts and ASMR sounds, the viewer stays engaged and watching until the very end.
